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There is no place like home for the holiday shopping


There is no place like home for the holiday shopping

12 Days of Christmas promotion rewards local shoppers

PRESCOTT - There will be some early Christmas presents handed out in Prescott over the next couple of weeks, as the town and the BIA are teaming up for the 12 Days of Christmas in Prescott.

From December 5 to December 16, Prescott's economic development coordinator, Jacqueline Schoemaker-Holmes, and BIA Coordinator Deron Johnston will be visiting two different businesses each day and handing out a $50 gift certificate to one of their customers.

The businesses will be selected randomly and could include any store, restaurant or service provider anywhere in town. There will be a total of 24 gift certificates handed out over the 12 days, and nobody will know exactly where the elves will be and when they'll be paying their visits until they walk through the door.

"The intent is to encourage people to shop locally," says Schoemaker-Holmes, who worked with Johnston to come up with several ideas to help promote the more than 200 businesses in town before settling on the 12 Days of Christmas in Prescott.

"We want to reward people for spending their hard-earned dollars right here in Prescott," says Schoemaker-Holmes.

The gift certificates for the 24 randomly selected businesses will be paid for by the BIA, but any business not selected is free to opt in at their own expense. A quick call to Schoemaker-Holmes will make sure the elves put the business on their itinerary.

This is the first time Prescott has held a promotion such as this, and of all the ideas they batted around, it's one that organizers hope will get customers and retailers alike into the swing of the Christmas season.

"This is the one we thought would be most exciting," says Schoemaker-Holmes, "to get people into the holiday spirit."

Schoemaker-Holmes credits the town's BIA coordinator for being particularly enthusiastic not just about this Christmas initiative but also any idea that could help improve the local business environment.

"He's very motivated," says Schoemaker-Holmes of Johnston. "He's very passionate about our downtown."

Both Johnston and Schoemaker-Holmes are hopeful that the 12 Day of Christmas and the potential $50 savings on one's purchases will help put Prescott and its many stores, restaurants and businesses at top of mind and get people into the holiday spirit at the same time.

"It's fun and festive," says Schoemaker-Holmes.

And the festivities don't stop when the gift certificates run out. At the end of the 12 Days of Christmas, Santa himself will be visiting Prescott, and Santa's elves invite people to come downtown and celebrate the Christmas season with him on December 16.

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